"Target Marketing in a Modern VO World" with Sara Waters

Voiceover Lab

New York

"Target Marketing in a Modern VO World" with Sara Waters

Thursday, May 4, 2017

Begins at 6:30 PM EDT
Check-in begins at: 6:15 PM EDT

Wednesday, May 03, 2017



(Is the class full?  FEAR NOT!  Sign up on the waitlist -there are always last-minute cancellations. Luck is on your side!!)

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We live in a new Voiceover landscape, and navigating can be tricky. It helps to have a targeted plan, rather than simply focusing on getting ahead in VO's general market. Let’s talk about YOU - your voiceover aspirations, hopes, dreams, goals…and how to make those come to fruition using a more targeted approach!

We'll discuss:

  • Genres & areas of focus

  • Marketing yourself toward a genre or goal

  • Specific SEO and how to get ahead on the internet

  • VO Websites, and how to create/use yours to your greatest advantage

  • How to use what you have in place - discussion of your own personal targeted connections

  • Q&A time with Sara / assessment of your current brand (if you have one)


ABOUT YOUR INSTRUCTOR:

Sara Waters is the Creative Director at Abacus Studios, where she specializes in voiceover and performing arts marketing concepts.

Whether talent needs help establishing a memorable and successful web presence, or a hand to hold while developing the inner workings of professional style, Sara has ideas and ways to help navigate industry systems.

With a B.A. in English and an M.Ed in Instructional Design, Sara considers marketing in terms of learning & growth. Each new emerging communication trend adds another challenge to the production industry, and navigating that world makes Sara a happy girl.