CLASS SYNOPSIS
Success in commercial voiceover requires more than great acting, it requires great craft. A mastery of articulation, projection and follow-through, as well as knowing how to land a tag line or a brand name. This class reveals the secrets of great voice delivery through an examination of copy architecture and the many setups and payoffs embedded in virtually all commercial copy.
This class is recommended for currently working voice actors who are looking to step up their game.
Open to ADVANCED LEVELS.
ABOUT YOUR INSTRUCTOR
John McKinney
As Casting Director at Pomann Sound as well as other prominent New York recording studios for the last 10 years, John has cast voiceovers for countless TV and radio commercials and animations for such well-known clients such as Verizon, Heineken, Castrol, Subway, Fisher-Price and Michelob.
Prior to voice casting, John put in a 25-year career as an award-winning copywriter at several top New York ad agencies including Gotham, McCann and Grey. During this time he created and oversaw the casting for both national and worldwide accounts such as Mercedes-Benz, Bank of America, Newman’s Own and Lufthansa.
John is no stranger to performing on mike himself, however, having begun his career out of college as a radio DJ at various stations throughout the Northeast. He continues to do voice work occasionally even to this day, with credits that include General Foods, Verizon and BBC Productions, to name a few.
John also happens to be an emerging playwright (published) and is very active in the New York theater scene. He feels this has helped him to communicate with actors clearly and precisely when giving direction, both for stage and on mike. For this reason he often draws talent from the theater world when casting commercial projects, and vice versa.
REQUIREMENTS
This class is aimed at working voiceover actors with voiceover representation. If you do not meet this criteria, you will be removed from the RSVP list.
