SYNOPSIS
Mark Twain quipped, “It usually takes more than three weeks to prepare a good impromptu speech.” Whether it’s producing content for social media channels, interviewing via podcast or press, joining a film festival panel, or even giving a toast, delivering a succinct, impactful, on-brand message takes forethought, practice, and preparation. Media training can be a highly effective tool for this process. Join us for a discussion on strategies for crafting key messages, conveying confident, effective communication, and creating an authentic and favorable public image.
Estimated program end time: 8:15-8:30 PM
PANELIST BIOS
Kathleen Friery
Kathleen Friery is an award winning producer with more than 20 years' experience at some of network TV’s most successful, trusted and recognizable news shows. At ABC, she was a producer and supervising producer for “Good Morning America” and “20/20.” At CNN, Kathleen was Senior Producer for “Connie Chung Tonight” and was an Executive Producer of “Anderson Cooper 360.” For her work with Anderson Cooper, Kathleen won four Emmy Awards. She also contributed to coverage that won Peabody Awards during Hurricane Katrina and the 2008 Presidential Primary Campaigns, as well as a DuPont Award for coverage of the Tsunami Disaster in South Asia. At ABC and CNN, Kathleen put hundreds of guests on the air and helped prepare many of them for their appearances. She also supervised dozens of correspondents and worked with them to hone and clarify their reporting, sharpen their delivery, and ensure their body language conveyed credibility, authority and ease. As a media trainer, Kathleen now works with authors, CEOs, editors and publishers of top magazines, newsmakers, principals for nonprofit organizations, TV personalities, journalists, law firms, start-up entrepreneurs, and many others who want to feel more comfortable and confident while improving the ways they communicate. kathleenfrierymediatraining.com
Saina Shelton
Saina is a digital media expert who spent 12 years at YouTube/Google, specializing in brand & performance marketing, content creation, and pioneering new advertising formats. In her role as the Global Lead for Google’s Brands on YouTube, Saina led influencer marketing, drove adoption of data-driven methodologies, developed proven media strategies and helped to successfully launch the largest media campaigns for Google top brands.
Currently, Saina is focused on her entrepreneur venture, Insights Augmented, partnering with clients to train, facilitate, and consult in areas such as digital media, online video, influencer marketing, business development, go-to-market strategy & planning, team development, among other innovative methodologies.
Patricia Stark
Patricia Stark is a Communications Expert, Media Trainer, Public Speaking Trainer, Certified Body Language Specialist, and passionate Calmfidence® Coach. She has extensive experience as a News Anchor, Health & Wellness Television Host, Moderator, and you may have even seen her on Law & Order Criminal Intent playing reporter Dawn Condor in multiple episodes and commercials for Hoover, Olay, Ovaltine and Soma. Patricia is the Host/Writer of the Calmfidence® for Teens segment on the Emmy Award winning new Wonderama. She appears regularly as a Guest TV Communication Expert & Lifestyle Expert and sought after keynote speaker.
Patricia works closely with individuals, networks, production companies, and corporate executives, to prepare on-camera talent, TV guest experts, public speakers, and soccer Mom’s and Teens to trust their communication skills and instincts, and overcome obstacles of doubt and fear in any communication situation. On-air experience includes anchoring live international news, national breaking news and medical news. Patricia has also served as a contributor for the Huffington Post & the History Channel. patriciastark.com
Jess Todtfeld, CSP
Jess Todtfeld, CSP, is one of the leading communication and media training authorities in the U.S. With more than 15 years as a media trainer and consultant, Todtfeld helps CEOs, business executives, spokespersons, public relations representatives, experts, and authors to become more confident, more in control, and to create more results from their speaking engagements and media appearances. He brings with him 13 years' experience as a TV producer for NBC, ABC, and FOX, having booked and produced over 5,000 segments. Jess’ time in front of the camera includes features reporting, guest spots on national / international news programs, and hosting of “America’s Premiere Experts” and “Times Square Today” (2015-present) which has been broadcast on ABC, NBC, FOX and CBS affiliates in the U.S. Todtfeld has trained clients from the United Nations, IBM, JPMorgan, AARP, USA Today, LinkedIn, The World Children’s Wellness Foundation, Land Rover USA, Edelman Public Relations, The American College of Emergency Room Physicians, Scripps TV Networks, The Social Security Administration, North Face apparel, the ASPCA and many more individuals and businesses. Jess is the author of Media Secrets: A Media Training Crash Course, a #1 Bestseller in 4 countries. www.successinmedia.com
Azia Celestino - Moderator
Azia Celestino is an on-air host, journalist, and SAG-AFTRA actor based in New York City. She served as an anchor for national teen newscast, Channel One News, and has appeared on MTV News, VH1, Complex, Revolt, SAG AFTRA Foundation Conversations, and the BUILD Series. She has covered red carpets and award shows like the GRAMMYs, MTV Video Music Awards, Global Citizen Festival, and other special events.
With Channel One, Azia joined the award-winning news legacy that granted Anderson Cooper, Lisa Ling, Maria Menounos, and many other prominent journalists & media personalities their career beginnings. In 2018, Azia won a Telly Award for her profile on activist & ISIS survivor, Nadia Murad. She has covered domestic and international news events with the CBS News partnered organization, including the 2016 presidential election, Hurricane Maria’s impact on Puerto Rico, and the federal climate lawsuit.
Azia is passionate about stories found at the intersection of pop culture and social justice issues. Some of her notable celebrity interviews include Oprah Winfrey, Steve Carell, Dwayne “The Rock” Johnson, Reese Witherspoon, Kevin Hart, Seth Rogen, Mindy Kaling, Kristen Wiig, Neil Patrick Harris, and Chelsea Clinton.
While anchoring, Azia has recently booked roles on Law & Order SVU, The Blacklist, Denis Leary’s USA pilot, Erase, and other productions filming in NYC. aziacelestino.com
