The Founders Series: Voicing Political Campaigns and Ads with Paul Pape and Cayce McCabe

Voiceover Lab


The Founders Series: Voicing Political Campaigns and Ads with Paul Pape and Cayce McCabe

Thursday, June 23, 2022

Begins at 5:00 PM PDT | 8:00 PM EDT
Check-in begins at: 4:45 PM PDT | 7:45 PM EDT

2 Hours


Politics and elections have been at the forefront of the news cycle in America from the inception of our country, and these days the arena has taken on an entirely new level of interest.  We watch, we weigh and we listen to candidates from multiple points of view and are often influenced by the political advertisements that we consume on TV, the Internet and radio.  The photos, videos,  sound bites and slogans associated with candidates can be difference makers and impact the public perception of candidates., and they can ultimately influence the outcomes of elections.  But there is also another crucial component  that contributes to the media mix of promotional materials...the political voiceover.

As part of the ongoing VO Lab Founders Series,  we will explore this category of voiceover performance through in depth conversation, media samples and voiceover performances from our guests and program participants., if time allows.


Paul Pape

Paul Pape is one of the co-founders of the Don LaFontaine Voiceover Lab. A 35-year veteran with over 8000 voiceover credits, he served as one of the main voices for the Presidential campaigns of Barack Obama, Hillary Clinton and Joe Biden. His diverse history of credits include brand names such as SONY Electronics, Liberty Mutual Insurance,  the Environmental Defense Fund, IMAX. Barclay's Bank, Lexus, AARP and Electronic Arts. A top ADR performer as well, he has worked on over 140 television series in addition to hundreds of major films and animated features.

Cayce McCabe

A Partner at Putnam Partners, Cayce McCabe (he/him) is known for writing and directing some of the most critically acclaimed and creative ads in politics, including the most viral ad of all time: MJ Hegar’s “Doors.” Doors exploded to nearly six million views online, raising millions of dollars for the campaign in the process. The 3-minute bio video was featured on CNN, MSNBC, The New York Times, Adweek, the Washingtonian, Politico and others. The ad was named to Adweek’s “Top 25 Ads of 2018,” the first time a political ad has ever made the list. Of Doors, Adweek said, “The ad gave [Hegar’s] campaign an immense boost in national awareness – and will be used as a role model for countless campaigns in the years to come.” Hamilton creator Lin Manuel Miranda called Doors, “The best political ad anyone’s ever seen.” And The Big Short and Vice director Adam McKay said, “Best campaign commercial ever? Seriously.”

Cayce was raised in entertainment. From his earliest days doing homework at his parents’ theater rehearsals in Orlando, FL to visiting their work at theme parks, creativity is deeply seeded in Cayce’s upbringing. Cayce attended law school at Florida State, and then eventually found his way to political campaigns, cutting his teeth in hardscrabble Boston politics. Cayce has produced advertising in Presidential, Senate, Congressional and Gubernatorial campaigns across the country and has been awarded a CLIO, Shorty, four regional Emmys, and four Addy awards.


Attendees must be present for the entire program (see Duration above).