Synopsis
One of the main jobs of voiceover talent is understanding how to read and interpret copy. Join industry veteran Sara Krieger for a beginner to intermediate level workshop designed to help talent understand and practice this essential skill.
In this session Sara will cover how to analyze a script to determine what the client needs and how they need to sell it. She will help participants understand how commercial VO copy is written and encourage them to begin to think like a copywriter. Sara will guide students on how to identify the rhythm of the copy, break it into actable beats and physicalize their choices to get the most engaged bookable reads as possible.
For anyone new to VO or anyone wanting to up their game, this class is not to be missed!
This is a small group in-person session. All participants will work in the booth. Copy will be provided by the instructor.
Instructor Bio
For the past several decades, Sara Krieger has been one of the most successful working actors and voiceover coaches in VO. As a Voiceover talent, Sara Krieger has recorded thousands of commercials, promos and narrations, including national network accounts and spots for T. Rowe Price, Citibank, Unicef, Pfizer, American Express, Mercedes Benz, and countless others. Her television work includes 13 years on The Late Show with David Letterman as one of the sketch voices for the opening monologues. For five years, she voiced the station IDs for Bloomberg radio and is currently the station ID voice for WQXR in New York. In addition to being an in demand private VO coach and demo producer, Sara has taught numerous courses for SAG-AFTRA’s “Business of the Biz” series, of which she was a co-creator. Sara was also one of the first teachers at the EIF Voiceover lab in New York, and was instrumental in designing its curriculum, as well as teaching numerous popular seminars.
