Have you wondered what, where and why to post on social platforms as an actor? Join us for a panel including Meta Strategic Partnership Manager Ray Rover, social media strategist Heidi Dean and actor Clayton Farris (Weapons) as they explore how actors can use social media intentionally, professionally, and sustainably, without it becoming overwhelming or all-consuming, moderated by Ted Sroka, SAG-AFTRA Foundation.
BIO:
Ray Rover is a Strategic Partnerships Manager on Meta’s Global Partnerships team, specializing in Entertainment Talent Partnerships across North America. Based in Los Angeles, Ray often collaborates with actors, creatives, and entertainment partners to drive innovative content strategies and strengthen Meta’s presence in the entertainment industry.
With a passion for building impactful relationships and fostering creative growth, Ray’s passion is to help actors with maximizing their reach and engagement on Meta’s platforms with a focus on empowering entertainment talent, shaping partnership programs, and delivering results that align with Meta’s mission to connect people and build communities.
Heidi Dean is a social media strategist for actors, the founder of Marketing4Actors.com, and the author of Social Media for Actors: 100 Essential Tips to Grow, Thrive, and Survive Online. She speaks regularly at events for SAG-AFTRA, AEA, the SAG-AFTRA Foundation, film festivals, universities, and top acting schools across the country. Her clients include Emmy Award-winners, Broadway performers, series regulars, directors, producers, casting directors, voice actors, audiobook narrators—and actors just like you!
Clayton Farris is a Los Angeles–based actor, writer, and content creator known for his character-driven performances across film and television. His recent acting credits include 'Weapons,' 'MaXXXine,' 'Tulsa King,' 'The Pitt' and the upcoming Apple TV+ series 'Cape Fear,' spanning both studio projects and independent productions.
Alongside his on-screen work, Clayton has built a highly engaged digital audience of over 900,000 followers across platforms through original comedic characters and sharply observed sketches about modern life. What began as a fun creative outlet on Vine has grown into a natural extension of his acting career and a place to develop new characters, refine his voice, and consistently showcase his range.
His online presence has led to collaborations with major brands, increased industry visibility, and multiple bookings and opportunities with dream collaborators. By fully leaning into the creative outlet of social media, he’s built a bridge between his digital work and traditional acting opportunities, steadily expanding his creative reach. He believes now more than ever, actors have the ability to use social media as a tool to help push their careers forward.
