Promo Reads and Re-Directs

Voiceover Lab

Los Angeles

Promo Reads and Re-Directs

Thursday, July 9, 2026

Wednesday, July 08, 2026



SYNOPSIS 

Promo—short for Promotion—is one of the most exciting and versatile genres in the voiceover industry. Promo voiceover is the art of capturing and sustaining an audience's attention through dynamic, short-form storytelling that builds excitement and anticipation. Whether promoting a new television series, a season finale, a live sporting event, a streaming premiere, or a special broadcast, promo voiceover is what invites audiences to tune in and to market brands.

In this class actors will add their voices to promo videos and learn how to add life to the visual content through pacing, style and performance.


REQUIREMENTS

Know the cancellation deadline (see above).

Scripts will be distributed in class and provided by the Voiceover Lab.

Small group format with a maximum of 16 actors participating.

This class is in person and at the new Don LaFontaine Voiceover Lab inside the SAG-AFTRA Foundation's Meryl Streep enter for Performing Artists in Los Angeles:

5757 Wilshire Blvd. - Suite PH1
Los Angeles, CA 90036

Participants are expected to be present for the entire program.  See Duration above.