SYNOPSIS
You can't throw a rock these days without hitting someone who's talking about "brand." Truth be told, they've been talking about brand forever, but they were calling it TYPE before. No matter what you call it, the goal is to work more, and going beyond brand is how we do that. Sure, building your reputation as a talented, consistent, professional performer is essential. But HOW do you do that when you can't even get into the room sometimes? Ah... here's where it gets ninja. In this SAG-AFTRA Foundation event, LA-based author and casting director/producer Bonnie Gillespie will break it all down: How to generate buzz before anything major is happening, how to GET THINGS happening on your own, and how to ensure that all of your marketing tools are teaching the buyers how to cast you BEFORE THEY EVEN MEET YOU. Already have a fanbase of buyers? Awesome! Let's elevate your game by going beyond the brand!
PANELIST BIO
Bonnie Gillespie
Bonnie Gillespie is living her dreams by helping others figure out how to live theirs. As a weekly columnist, she demystified the casting process for more than 15 years. Her most popular book is "Self-Management for Actors,” the curriculum upon which her teaching is based. As producer and casting director, Bonnie specializes in indie darlings. Whether casting or coaching, she is passionate about leaving the entertainment industry better than she found it. More info and free resources galore await you at http://bonniegillespie.com/
