Barry is Owner of Herman & Lipson Casting. He has been with Herman & Lipson for over 40 years casting over 8000 commercials both voiceover and on camera for such products as Loreal, ESPN, Advil, Verizon, Toy R Us and many other top accounts. He casts for commercials all around the world and also casts for film, television and theatre. He cast for the play 'Facespace' which was performed at the Midtown International Theatre Festival. Prior to being a casting director, Barry managed a rehearsal studio for Broadway shows and also was a producer for a top fashion commercial director working with every top model in the industry. Barry also keeps busy on the weekends, traveling around the country conducting acting workshops at several universities. In New York, Barry teaches commercial technique classes, improv classes, and also directs comedy showcases for children and adults.